Marketing via SMS messages has been claimed as another wave of advertising that the media produce a response rate of more than 100%. Speaking at the Internet World Conference, a marketer said it's the medium that most people will use to forward on interesting messages because it's easier to do so than with other channels of communication, such as email.
The development of software for e-mail to SMS messages has it even easier for companies to send messages to the customer.
This service is designed to incorporate email and SMS messaging, two of the most frequently used methods of communication, allowing the user to send emails as SMS messages.
Used creatively, can offer your SMS marketing message to your audience. It's more personal than mail-shots and, because people carry their mobiles around with them, they are more likely to read the message as soon as it's delivered.
In China, an SMS messages campaign that motivates people to exchange text to their forecast for the next day the lead to 4 million entries in the 40 days promotion. The winners could win a Siemens phone or a one-year supply of Coke. Anyone who has not won instructed the Coca-Cola jingle as a ringtone for free download, which have almost 50,000 people.
Perhaps the most famous and widely embraced example of SMS marketing is the Orange Wednesdays promotion. Someone whose phone is on orange network can text for a buy-one-get-one free- and a code can be redeemed at the local cinema. The success of the campaign is phenomenal; over 27 million messages have been sent by Orange since the launch in 2004.
It by politicians in the presidential elections in America, embraced the Obama campaign announces his vice president has almost 3 million people reached. Reports suggest this is the biggest ever SMS marketing campaign, which has been praised for connecting with the younger voters of the country.
Since the SMS message is a personal form of communication there are strict rules surrounding the commercial use. In America a publisher faces paying $90 million to the 60,000 people who sought compensation for being spammed with an unsolicited SMS message, marketing is a Stephen King horror novel to them.
The case is now awaiting trial.When considering an SMS marketing campaign you should consult experts like a mobile marketing agency who know the law inside out and will help you build your best campaign.
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