Different Types of Mobile Marketing Campaigns

Mobile Marketing is the next big thing in the world of marketing. And it is not difficult to see why; while computers already are personal items displaying highly adaptable personal content, mobile phones are the real darlings of humans worldwide.
Who do not carry their phone at any time? Who would not be devastated if they find that the phone is stolen or lost?

By the end of this year, mobile penetration rates (that is the number of mobile phones compared to the total number of people)will be higher than 100% in the western world. This means that on average every person actually has more than 1 active phones.
This obviously means a great potential.


However by far not all of these people will carry a smartphone such as an iPhone, an Android-based phone or a Windows 7 Phone.
In fact now carry more than 70% of users to their regular "dumb " phone with limited resolution and no possibility of the Internet or simply do not.

Similar to online marketing, mobile marketing consists of many different possibilities. Below we describe some mobile marketing campaigns options:

1) Subscription-Based Mass Push Marketing


These solutions are very similar to traditional marketing methods such as direct mail or newsletters because they all require users to sign up for Custom Messaging. It is then up to you how far you go in personalization and how creative you wish to be in your text messaging campaign. Due to the very short attention span, deserves the creative attention and good will.


In this category there are 3 different possibilities:

a. SMS Marketing

While SMS is compatible with all mobile phones worldwide, SMS campaigns are been seen like a lot of spam. SMS campaigns have mainly been used by lifestyle companies such as nightclubs and boutiques in the 1990′s. But with a bit of creativity, this solution can be often overlooked deserves your attention to the cost of text messages are up to 0.01$ per sent SMS when buying in bulk.


b. MMS Marketing

Similar to SMS marketing but slightly more upscale is MMS marketing. An MMS is a solution, a bit more multimedia, the Internet for almost all mobile phones. MMS might be a good, relatively inexpensive solution to reach a wide array of audiences.
MMS is much more expensive (usually twice as fast as an SMS), but are a marketeer modern platform to present your message determines.

c. Mobile Applications

For users of smartphones, mobile application is designed to restrict your goal audience. Especially with the availability of several different Mobile Operating Systems, designing for each platform might be expensive.
While the iPhone (and iPad) are the obvious targets, planning for Android could really be an option for the future. Mobile applications contain almost no limits at all but can be very expensive (upwards of 10 000$) to build.


2) Location Based Services

Location Based Marketing will present all the attention. People are very interested in combining their offline lives with their mobile connectivity. This offers great potential for any company that wanted to play in this combination.

a. Check-in Services

With the next check-in services from companies such as Facebook and Foursquare, the retail locations could be something special for smartphone owners do. With both services you can offer your customers badges and coupons when they check in to your location. While the check-in services are all the rage, the check-in still has its limitations (relatively few users who use smart phones and location-based services), if your company has a young brand that something could be examined. Mobile Marketing Companies can help you optimize your campaign. The marketing services through check-in is free (so far), when not taking into account the coupons you serve your customers.

b. Bluetooth Marketing

A form of localization is often forgotten is Bluetooth Marketing. When someones mobile phone has an active bluetooth connection it is possible to serve them customized text messages. This could be an option in order to achieve something greater with the expected check-in services, but because the customers and not yet decided perhaps be regarded as a nuisance.


Bluetooth marketing however may be a great way to present some discounts in your retail shop or present a map, discounts or a guide on large event such as festivals.


3) Mobile Internet Ads

Other form of mobile marketing, the ads can appear when a user is connected to the smartphone to the Internet. These ads are often similar to the "regular" online ads. But when used correctly, could be much more profitable for company.

a) iAd

iAd is Apples own mobile ad platform for the iPhone and iPad. It gives you the option of advertising on mobile tablets and Apple display when users are all , specific internal applications or surfing the Web. Since iAd is rather new little is known about the effectivity of this platform.


b) Google Mobile

Ads on Google Mobile is still extremely important. Many users perform searches through Google or use such applications as Google Maps or Google Goggles. With Android, Google Mobile Ads offer a wide range of mobile advertising solutions.

As you can see, mobile marketing offers a wide arrange of flavors. By all means, first decide which user group you are targeting.
Then you can assess all different options. And like all good marketing, not just one choice. Focus, but don't be exclusive to one solution.

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